Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    DevOps

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    IT Services

    Marine Tech

    Networking

    PropTech

    Remote Work

    Robotics

    Scheduling Software

    Sensor Tech

    Simulation

    Smart City

    Software Testing

    Startup

    Storage

    Unified Communication

    Web Development

    Wireless

  • Automotive

    Banking

    Capital Market

    Construction

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Gov and Public

    Healthcare

    Insurance

    Legal

    Logistics

    Manufacturing

    Media and Entertainment

    Metals and Mining

    Pharma and Life Science

    Retail

    Sports

    Travel and Hospitality

  • CISCO

    Google

    IBM

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Collaboration

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Digital Signage

    Enterprise Architecture

    Enterprise Asset Management

    Enterprise Communications

    Enterprise Contract Management

    Enterprise Performance Management

    ERP

    Facility Management

    Field Service

    Fleet Management

    Gamification

    HR Technology

    IT Infrastructure

    IT Service Management

    Managed Services

    PLM

    Procurement

    Product Management

    Project Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Collaboration
    • CISCO
    • Compliance
    • Contact Center
    • Healthcare
    • IT Service Management
    • Microsoft
    • Retail
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Collaboration
    Editor's Pick (1 - 4 of 8)
    left
    Why Collaboration Matters in Higher Education

    Tom Andriola, CIO, University of California System

    The Value of IT and Business Partnership - From Silos to Collaboration With Purpose

    Darren Williams, CIO, Device Technologies

     The Power of Innovation with Collaboration Technology

    Terry Vahey, CIO and Associate Vice President for IT Services, San José State University

    The Robust Virtualized Work Environment Amid COVID-19 Epidemic

    Matt Oostveen, Chief Technology Officer, Asia Pacific & Japan, Pure Storage

    Collaboration in the Digital Workplace

    James Brennan, Head Of Education & Nsw State Manager, ELB Pty Ltd

    Moving More with Less - CHEP Boosts Transport Collaboration to the Next Level

    Michael Gierloff, Director Transportation, CHEP

    The Reliable Shield for Your Valuable Data: Flash-to-Flash-to-Cloud

    Mr. Billy Chan, Country Manager, Hong Kong & Macau, Pure Storage

    Three Realities of Modern Business that are Driving Managed Services adoption

    Bill Padfield, Senior Executive Vice President, Transformation & Platform Services, NTT Ltd.

    right

    Orange is the New Black in Enterprise IT

    By Ginny Davis, CIO/CSO, Technicolor

    Tweet
    content-image

    Ginny Davis, CIO/CSO, Technicolor

    The changing role of collaboration in the media and entertainment industry

    For many years we have had rigid notions about what it means to have an enterprise-wide collaboration strategy. This has been true for industry in general, but for the media and entertainment sector in particular. It is the natural legacy of IT-oriented offerings that  for decades  revolved around unified communications solutions that were designed to integrate connectivity by bringing our phones, email, conference calls, video session  and more  under a single vendor’s banner.

    This approach represented the state of the art from the industry for a long time. However things have changed. Key developments in technology have converged with disruptive market dynamics and end user expectations to render this approach moot.

    Between the rise of an array of cloud-collaboration offerings, consumerization of IT, the growing prevalence of Bring Your Own Device (BYOD) strategies, as well as new competitive requirements to adjust as conditions constantly change, a more flexible and responsive enterprise collaboration strategy is needed; one that is designed around how people work together, rather than around how IT provisions technology.

    The link between collaboration and innovation

    There is not an industry in the world that can afford to be complacent in today's global digital economy. This is why we have heard so many industry pundits talk about the importance of innovation.

    In the entertainment and media technology arena, developing new ways of delivering multimedia experiences is an existential imperative. It is the only way we are going to meet and exceed consumer expectations every time a new movie comes out,a new game is brought to market, or a new device is introduced that changes how content can be consumed.

    One of the ways that Technicolor has been able to stay in this sector for 100 years is by recognizing the incredibly important link between collaboration and innovation.

    In this context collaboration comes in two major flavors:

    * Internal collaboration among our artists, scientists and business people (who create and then bring our innovations to market).

    * External collaboration with our extremely complex value-chain -which includes creative types (such as movie directors and game developers), content owners (such as studios, streaming services, and broadcasters), as well as manufacturers (TVs, cell phones, tablets, etc.) and our critical supply chain partners to highlight just a few of the partners playing a critical role in harvesting Technicolor's value-proposition.

    So what do these players share in common, from a collaboration perspective?

    The answer, often, is not much. The way artists interact and collaborate is completely different form the way our scientists work together on their research projects, or the way our marketing and sales teams coordinate to bring our offerings to market.

    "In the entertainment and media technology arena, developing new ways of delivering multimedia experiences is an existential imperative"

    This diversity gets even more complex as we look for ways to integrate our ecosystem of partners  each of which has an equally complex community of collaborators in their own organizations with whom Technicolor must work.

    It would be impossible to effectively accommodate the different styles of communication and coordination if we were to implement a single solution, or adopt a rigid strategy for enterprise wide collaboration.

    Collaboration-driven transformation

    This is something that became very clear to us in the late 2000s’ as Technicolor embarked on a dramatic transformation strategy that would make the company a leader in the digital entertainment economy. The shift required our IT organization to undergo its own makeover. We had to evolve from being tactical ‘Order Takers’ to becoming much more strategic ‘Brokers of Services’ who anticipate needs and then match the best available capabilities to meet the key priorities and objectives of our organization.

    Standardizing on a single set of unified communication and collaboration (UCC) tools may have provided a foundation for company wide connectivity, but it was not going to unleash the high-speed creativity that we needed in order for Technicolor to anticipate and then drive the expectations of demanding consumers around the world.

    This realization, however, ran counter to conventional IT management philosophies.

    Traditionally, IT shops have looked for ways to create common tools that eliminate redundancies and limit the variables for managing cost as well as risk. To be clear, there is nothing wrong with this thinking, unless we become too dogmatic in our implementation.

    Without the proper perspective, we run the real risk of designing our technology investments around the process requirements of implementation, rather than keeping the needs of our end users and desired business outcomes at the forefront of our decisions.

    At Technicolor we started our collaboration focused transformation initiative by identifying the critical categories of collaboration that needed to be supported, and then we worked our way backward to the types of solutions which could support those desires and requirements. The good news was that, often,each discrete end-user community had a fairly clear idea of how they wanted to collaborate to achieve their innovation objectives. We just had to listen and pay attention.

    In some cases, traditional UCC solutions worked fine. In other cases, there were tools on the web that our end-users wanted to apply to their projects, or that they needed to utilize when they were interacting with key partners.

    Over the past few years, the rise of new cloud-based applications has collided with BYOD practices to expose our employees (including  senior executives and our rank and file) to new solutions that they can rapidly implement.

    Since we have a creative and innovative workforce, our employees tend to jump on many of these new opportunities. If my teams in the IT and security departments were to take a rigid line when these issues come up, we were acutely aware of two things we would simply be bypassed, and the demand would still be met by a growing  ’shadow IT’ underground technology culture that would expose us to unnecessary cost and risk.

    What we have elected to do instead is to avoid being the IT Department of ‘No’. We have made it very clear that we are open to having our employees use new tools as long as they involve us in the process so that we can put the governance structure around it to protect our processes and more importantly our intellectual property. We have also taken a page from the commercial cloud industry, and worked to proactively make our user communities aware of new technologies and services that they may find  interesting as they collaborate.

    What are we optimizing?

    Developing this mindset required us to develop an IT culture that is willing to be flexible without compromising on our commitment to strong governance and risk management controls -allowing our partners to do their jobs effectively while ensuring that new technologies are deployed in a managed fashion.

    From an IT management perspective, this flexible approach may not be the most efficient way to run a technology department. But we realize that we are not just managing to streamline IT performance. We are managing to optimize shareholder value. Or, as I like to put it, realize that Orange really is the new Black.

    See More: Top Collaboration Technology Companies in APAC
    tag

    Entertainment

    Weekly Brief

    loading
    Top 10 Collaboration Consulting/Services Companies - 2019
    Top 10 Collaboration Solution Companies - 2019
    ON THE DECK

    Content Management System 2020

    Top Vendors

    Contactless Payments 2020

    Top Vendors

    Admired Tech 2020

    Top Vendors

    Corporate Finance 2020

    Top Vendors

    AI 2020

    Top Vendors

    Travel and Hospitality 2020

    Top Vendors

    Startup 2020

    Top Vendors

    Networking 2020

    Top Vendors

    FinTech 2020

    Top Vendors

    CRM 2020

    Top Vendors

    Scheduling Software 2020

    Top Vendors

    Education 2020

    Top Vendors

    Business Intelligence 2020

    Top Vendors

    PropTech 2020

    Top Vendors

    Salesforce 2020

    Top Vendors

    Big Data 2020

    Top Vendors

    Simulation 2020

    Top Vendors

    Product Management 2020

    Top Vendors

    Legal 2020

    Top Vendors

    Remote Work 2020

    Top Vendors

    Cryptocurrency 2020

    Top Vendors

    CEM 2020

    Top Vendors

    Insurance 2020

    Top Vendors

    Data Center 2020

    Top Vendors

    Banking 2020

    Top Vendors

    RegTech 2020

    Top Vendors

    Wireless 2020

    Top Vendors

    Procurement 2020

    Top Vendors

    Cognitive 2020

    Top Vendors

    Drone 2020

    Top Vendors

    HR Technology 2020

    Top Vendors

    HPC 2020

    Top Vendors

    Pharma and Life Science 2020

    Top Vendors

    SAP 2020

    Top Vendors

    Food and Beverages 2020

    Top Vendors

    Cloud 2020

    Top Vendors

    Blockchain 2020

    Top Vendors

    Cloud 2020

    Top Vendors

    Logistics 2020

    Top Vendors

    Augmented Reality 2020

    Top Vendors

    Contact Center 2020

    Top Vendors

    Oracle 2020

    Top Vendors

    Cyber Security 2020

    Top Vendors

    E-Commerce 2020

    Top Vendors

    Compliance 2020

    Top Vendors

    Enterprise Architecture 2020

    Top Vendors

    Digital Transformation 2020

    Top Vendors

    Manufacturing 2020

    Top Vendors

    Agile 2020

    Top Vendors

    CISCO 2020

    Top Vendors

    Field Service 2020

    Top Vendors

    Contact Center 2020

    Top Vendors

    IoT 2020

    Top Vendors

    Microsoft 2020

    Top Vendors

    Retail 2020

    Top Vendors

    Aviation 2020

    Top Vendors

    Healthcare 2020

    Top Vendors

    IT Service Management 2020

    Top Vendors

    Top Vendors

    Big Data 2019

    Top Vendors

    Digital Signage 2019

    Top Vendors

    Sales Tech 2019

    Top Vendors

    Startup 2019

    Top Vendors

    Salesforce 2019

    Top Vendors

    AI 2019

    Top Vendors

    Google 2019

    Top Vendors

    Smart City 2019

    Top Vendors

    FinTech 2019

    Top Vendors

    Admired Tech 2019

    Top Vendors

    Big Data 2019

    Top Vendors

    IT Services 2019

    Top Vendors

    Business Intelligence 2019

    Top Vendors

    Education 2019

    Top Vendors

    Project Management 2019

    Top Vendors

    Enterprise Asset Management 2019

    Top Vendors

    CRM 2019

    Top Vendors

    Data Center 2019

    Top Vendors

    PropTech 2019

    Top Vendors

    Capital Market 2019

    Top Vendors

    Travel and Hospitality 2019

    Top Vendors

    Legal 2019

    Top Vendors

    IT Infrastructure 2019

    Top Vendors

    Plastic Tech 2019

    Top Vendors

    Facility Management 2019

    Top Vendors

    Fleet Management 2019

    Top Vendors

    CEM 2019

    Top Vendors

    Sensor Tech 2019

    Top Vendors

    RegTech 2019

    Top Vendors

    Marine Tech 2019

    Top Vendors

    Collaboration 2019

    Top Vendors

    Software Testing 2019

    Top Vendors

    Facility Management 2019

    Top Vendors

    Automotive 2019

    Top Vendors

    Food and Beverages 2019

    Top Vendors

    Insurance 2019

    Top Vendors

    HPC 2019

    Top Vendors

    Wireless 2019

    Top Vendors

    Simulation 2019

    Top Vendors

    Corporate Finance 2019

    Top Vendors

    Drone 2019

    Top Vendors

    AI Healthcare 2019

    Top Vendors

    SAP 2019

    Top Vendors

    Procurement 2019

    Top Vendors

    Cyber Security 2019

    Top Vendors

    IBM 2019

    Top Vendors

    Construction 2019

    Top Vendors

    Logistics 2019

    Top Vendors

    Managed Services 2019

    Top Vendors

    Manufacturing 2019

    Top Vendors

    Media and Entertainment 2019

    Top Vendors

    Cloud 2019

    Top Vendors

    Banking 2019

    Top Vendors

    Agile 2019

    Top Vendors

    IT Service Management 2019

    Top Vendors

    Retail 2019

    Top Vendors

    HR Technology 2019

    Top Vendors

    Oracle 2019

    Top Vendors

    Cognitive 2019

    Top Vendors

    Compliance 2019

    Top Vendors

    Contact Center 2019

    Top Vendors

    Healthcare 2019

    Top Vendors

    Gov and Public 2019

    Top Vendors

    Microsoft 2019

    Top Vendors

    Pharma and Life Science 2019

    Top Vendors

    DevOps 2019

    Top Vendors

    E-Commerce 2019

    Top Vendors

    Blockchain 2019

    Top Vendors

    IoT 2019

    Top Vendors

    Metals and Mining 2019

    Top Vendors

    Gamification 2019

    Top Vendors

    Field Service 2019

    Top Vendors

    Augmented Reality 2019

    Top Vendors

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Accelerating Petcare Innovation through CRM and Digital Vision

    Accelerating Petcare Innovation through CRM and Digital Vision

    Miao Song, Chief Information Officer, Mars Petcare
    How Cloud Systems are Impacting Business Environments

    How Cloud Systems are Impacting Business Environments

    Martin Stegner, CIO, NOVUM Hospitality
    Digital Tack

    Digital Tack

    Claus Nehmzow, Chief Innovation Officer, Eastern Pacific Shipping Pte
    Brokering the Cloud Services

    Brokering the Cloud Services

    Eric Boyette, Secretary & State CIO, Information Technology
    Defining a Cloud Strategy: A Higher Education Paradigm

    Defining a Cloud Strategy: A Higher Education Paradigm

    Russell M. Kaurloto, VP and CIO, Clemson University
    The 4Ps of Digital Transformation in Pharmaceutical Industry

    The 4Ps of Digital Transformation in Pharmaceutical Industry

    Debraj Dasgupta, Operating Officer, Head of Strategy and Go-To-Market Planning Division, Nippon Boehringer Ingelheim
    Technology’s Role in The Care and Quality of Life for The Aged

    Technology’s Role in The Care and Quality of Life for The Aged

    Jose A Perez, Chief Information Officer, Hammondcare
    How ECM is Revolutionizing Organizations

    How ECM is Revolutionizing Organizations

    Thomas Phelps IV, VP of Corporate Strategy & CIO, Laserfiche
    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://collaboration.apacciooutlook.com/ciospeaks/orange-is-the-new-black-in-enterprise-it-nwid-2310.html